Products taken to a market, not tools built for a team.
Custom software solves an internal problem for a known set of users. A digital product is sold, and it has to survive people who did not ask for it, were not trained on it, and will leave in thirty seconds if it does not make sense.
That is a different job. It needs positioning, onboarding, pricing, and a first run experience that earns the second one.
What you get.
- Positioning
- Who it is for, what it replaces, and why it gets paid for. Settled before design starts.
- Product design
- Information architecture, flows, and interface, designed for people with no context and no patience.
- Onboarding
- The first five minutes, which decide whether there is a sixth.
- Build
- A shipped application, on the platforms it needs to be on.
- Brand
- Identity, naming support, and the marketing surface the product sells from.
- Iteration
- What changes after real people use it, which is never what you predicted.
Quote only
Quoted per engagement. This is partnership shaped work and a floor would be misleading.
All figures are starting points, not quotes. Every project is scoped and priced after a fit call.
Who books this.
Founders with a product idea and no design partner
The idea is clear, the execution is the gap.
Businesses productizing something internal
A tool that works for you may sell to people like you, with real work in between.
Teams whose product is not converting
Usually onboarding and positioning, rarely features.
Common questions.
Do you take equity instead of fees?
No. Paid engagements only.
Can you build it as well as design it?
Yes. Design and build come from the same studio.
What if we only need design?
That is fine. Plenty of engagements are design only, handed to your engineering team.
Do you do research?
Enough to make good decisions. We are not running a twelve week research program before anyone sees a screen.