An identity that holds up everywhere it lands.
A logo is not a brand. A brand is the mark plus the typeface, the color, the photographic treatment, and the rules that make a business card, a truck, a proposal, and a website look like they came from the same company.
Most identity work fails at the second application. It looks right on the presentation slide and falls apart on an invoice, a sign, or an email signature.
What you get.
- Mark
- A primary logo plus the variants real life demands: horizontal, stacked, single color, and very small.
- Typography
- A type system with defined roles, not a font suggestion.
- Color
- A palette specified for screen and print, with the values that actually reproduce.
- Application
- The identity shown working on the things you actually produce.
- Guidelines
- A short document people will read, rather than a sixty page manual nobody opens.
- Files
- Every format you will need, organized, and yours.
$3,500
Mark, type system, color, and guidelines. Final scope quoted after a fit call.
All figures are starting points, not quotes. Every project is scoped and priced after a fit call.
Who books this.
Businesses that outgrew a logo made in a hurry
Usually made cheaply, years ago, by someone who has moved on.
Companies whose materials do not match
Website, deck, and signage built at different times by different people.
Anyone building a website or a product
The identity should exist before the thing is designed, not after.
Common questions.
Do we get the source files?
Yes. Vector originals, every variant, and the fonts or licensing information.
Can you refresh rather than replace?
Often the better answer. If there is recognition worth keeping, we keep it and fix what is broken.
Do you do naming?
We support it. We are not a naming agency, and we will say when you need one.
How long does it take?
Typically three to six weeks depending on how many applications are in scope.