A fabricator with a plant nobody had ever photographed.
A working plant, photographed properly for the first time, and a website and capability deck built from the same set of images.
The company had been fabricating for over twenty years and had never had the plant photographed. The website used three images supplied by an equipment vendor, none of which showed the company's own floor.
Buyers were finding the site during supplier research and finding nothing that proved capability. The capability deck used a different typeface, different colors, and a different set of images than the website.
Three disciplines, one engagement.
Photography
A full day on the floor during normal production. The line running, the equipment working, and the people operating it, plus aerial showing the yard, rail access, and room to expand.
A capability deck built from the new photography, sized for both a leave-behind at a trade show and a PDF attached to an RFQ response.
Website
A site organized by capability rather than by department, using the photographs it was designed around, and fast enough to survive a procurement review.
One set of photographs now feeds the website, the capability deck, the trade show booth, and the RFQ responses. Everything the company sends out looks like it came from the same company, because it did.