A firm whose intake ran on an emailed PDF.
A brand that does not look like a template, and an intake system the firm owns instead of a PDF the staff retypes.
The firm's website came from a legal marketing vendor and looked identical to four other firms in the same county, down to the stock photograph in the hero.
The real cost was operational. New client intake was a PDF emailed out, filled in by hand, scanned crooked, and retyped by a paralegal. Conflict checks happened in a spreadsheet. None of that is a marketing problem, and no web shop had offered to fix it.
Three disciplines, one engagement.
Brand
A mark and type system built to work on a letterhead, an engagement letter, a business card, and a screen, rather than a logo designed only for a website header.
Website
Organized around the practice areas the firm actually wants more of, with attorney portraits shot in the firm's own offices.
Intake tooling
A client intake and conflict check tool the firm logs into. Structured data in, no retyping, and documents collected before the first meeting rather than during it.
Intake that used to take a paralegal twenty minutes of retyping per client now arrives structured. The brand holds from the engagement letter through to the website, and the firm owns the software rather than renting a seat.